As marketing manager, I promote Museware Pottery through wholesale trade shows, e-mail campaigns, our retail web store and at one time, print ads. Trade shows put our highly visual product in front of a large wholesale buying audience, but are extremely expensive and disruptive. E-mail is a cost effective way to reach a large audience, but is impersonal & easily dismissed. While web sales represent a small yet growing part of our business - website optimization is a complex & mysterious science best left to professionals. Our results with thousand dollar print ads were not impressive.
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| 5 x 7 Greeting card front and fold-over |
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| 15 x 7 Inside of three panel greeting card Last week I sent our top customers this custom, full color, personalized card - right from my computer. Using SendOutCards' simple on-line program, I imported my own images then added text to create this beautiful three panel card. Each card was personalized with the shop name & location and included a personal note. Printed on heavy card stock, it was stuffed, stamped and mailed in a crisp white envelope - addressed with a hand writing font - the next day. I never left the studio. As a wholesale buyer, my cost per piece - including postage: $1.68. This brilliant marketing method puts - in their hands - a beautiful example of who we are and what we do. It targets the 20% of our customers who keep us in business. An artfully designed & personalized paper card featuring Museware Pottery, sent to the people who buy and sell our pottery. A card too personal to ignore or discard. Less than a week after the mailing, we're already taking new sample orders. Promoting your business, art & design through SendOutCards is easy, fun and a reasonably priced way to add a personal touch to your marketing efforts. Watch for design tutorials, card designs and marketing suggestions in subsequent posts. Artfully yours,  |
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